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Before she became a named method, we have the so-called SEO’s most basic form (), originally intended for the classification of the site. Metadata is the main tool used to determine content, in order to facilitate the implementation of the search results are sent to the relevant search terms. As World Wide Web has become more and more poured out the contents of the human person and that led to the search 结果, the location of some businesses struggling, some unscrupulous behavior learned to manipulate metadata and other standards Shui search engine to promote your site in search results, China (commonly known as black hat SEO ) in. This led to the plight today is still rampant, with an emphasis on the search engines to deliver relevant search results, and those who continue to manipulate search results.
Where the last crazy? Oh, I do not think that we can never get rid of bad behavior, but also armed with knowledge because any search engine optimization of the beginning of the first step, believe it or not, the search engine to help you.
standards for network management
A great place to start learning about search engine optimization and search engine itself. Google, Yahoo, MSN and other major search providers webmaster guidelines, which will help to learn to make some general precautions and good knowledge of the network practices. In the end, it is their own interests to do so – what good would a search engine does not return relevant results? So, let us consider some general principles. . .
General requirements for the design and content guidelines
Google = (G) = network professionals: (1)
(7): with a clear hierarchy and text links. Each page must be at least one static text link.
(A): Designer of navigation. If your link structure is very difficult to descend, as it will be more difficult for search engine robots, it follow suit? Link structure (menu) should have a logical order. As noted in a series of network infrastructure, to create an effective website – Foundation “, an established structure of the site, as you think, as a great title and subtitle of the site files. According to pages on the menu page, except that it would be “great site” to provide multiple services under one brand, but even these are usually static link to the home page top navigation and / or site map.
(7): Ensuring the map, a link to your site is an important part of users. If the reference map more than 100 or so, you may need to be divided into several pages of a site map.
(A): Site maps provide a convenient way to navigate the menu structure is not trying to figure out to order or matters of interest. Site Map for use in search engines, who read and follow links to specific pages, so that more pages link road is essential for the index in the search results. In the list of search engines web pages, the more chances to find your site is search.
(7): Create a useful, informative site, write pages that clearly and precise description of the content.
(1): Content is king. The relevant, updated and new content, which search engines to find, although not as much meta-data to determine the content of the site is another factor in some search engines to consider. Key words and key phrase research may be more time, you will optimize your site in search efforts for human consumption. Nevertheless, these articles in the strategic location of the text and meta-data underscore the importance of a significant increase in the search results or your web site positioning. The CEO is the number of sites that will help you research your keywords and phrases available funds.
(7): Make sure that the name tags and attributes ALT, order to describe and accurate.
(1): Key words or phrases your site uses the body in the title tag should be used. Experience in general, all capital letters, symbols, including punctuation marks should not use the name of the site. The title must not be too much, a good practice to keep the 7 (7) characters.
ALT attribute is used to describe the graphics on the Web site or images. In the search engines can not read images, graphics, or image, the name of the to help end-users to visit a site or explain their purpose (see also standard W3C).
(7): Try to use text instead of images to display important names, content and links. The Google crawler does not recognize text contained in images.
(A) As mentioned above, ALT tags can help alleviate some confusion within the site and in connection with the use of images. Another factor to consider is that you need to optimize your images. Photos of various sizes and shapes; slow page load time can prevent the visitors and scanning. Using powerful software for graphic quality images and then upload them to your site low file size. General. GIF and. JPG format works best, however. PNG (Portable Network Graphics) format is rapidly becoming popular, even if they are not compatible with all browsers.
Search engine optimization (SEO) play an important role in the development of the site, as we move forward in this series, you’ll see that almost all parts of the network activity. Please continue to monitor Articles in the next month, we began to explore the local community and the directory to create online reputations.

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